Aussie fashion in New York

Fashion Week in New York will have a distinct Australian flavour when it kicks off this week.

As New York-based Australian designer Michael Angel opens the prestigious show on 29 august 2008, he will be joined by top Sydney designer Alice McCall.


According to Alice "In London you have a hell of a lot of labels like us, very cool and a lot of people pioneering new styles. But because the US is more commercial we've got a quirk so hopefully we'll stand out more."

The label is currently stocked in 18 stores in the US but the aim is to pick up accounts with major department stores and up the number of boutiques.

"Our agent is saying that within 12 months we can go to 100 stores, but we need to do a show in the US to do that," she further added.