Ethical Fashion Forum

As per Ethical Fashion Forum (EFF) – Eco-fashion or ethical fashion, is a network of fashion industry players - with an approach to the design, sourcing and manufacture of clothing which is both socially and environmentally sustainable. The global expenditure of fashion is well over $1 trillion (Sh65 trillion) making it one of the most profitable industries.


NPD Group of US, a industry based market-research firm, finds that there is a 12 % increase in the number of consumers who know eco-fashion compared to six % four years earlier. Another report, commissioned by World Wildlife Foundation, found that the future of the luxury eco-fashion will increase as the global wealthy become more aware of it and this could have an impact on fashion consumerism.